Bone Marrow Donor Program - Donor Videos
Corporate Documentary
2020
As part of the promotional effort to raise awareness about bone marrow donation in Singapore, a pair of corporate videos were made. The first video features Kelvin, a donor, and his wife, Crystal. The couple featured had a child not long after Kelvin’s donation, and the mini documentary aims to debunk myths pertaining to fertility issues relating to bone marrow donation. The second features Asyraf, a marrow donor, and his mother Madam Zuraidah, highlighting the concerns a mother might have over her 21 year-old son registering for the program. The feature aims to relieve this fear and put any parents who might have similar concerns at ease.
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